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Cluster C

Loyalty, membership and customer data

16 functions. 5 have no matching catalog item and 7 are only partly covered. Planned / not in the catalog yet (suggested by legacy F500 review) for those.

Fit: C core candidate, E element candidate, X specialist: integrate or leave out.

IDFunctionStatusFitSuggested module
C01Points, tiers and rewards Planned Present in catalogCLOYL: Loyalty & Rewards
C02Loyalty liability and breakage accounting Partly in catalog Present partiallyEBK: Bookkeeping, Ledger & Accounting
C03Paid membership with annual fee and renewal Partly in catalog Present partiallyENew module (suggested): Paid membership
C04Membership benefit bundles (delivery, fuel, scan-and-go) Gap MissingENew module (suggested): Paid membership
C05Household accounts and linked cards Partly in catalog Present partiallyCCRM: Customers & Relationships
C06Co-brand and private-label credit card Gap MissingXNew module (suggested): Consumer credit and financing
C07Targeted offers and personalised coupons Partly in catalog Present partiallyCLOYL: Loyalty & Rewards
C08Retail media and supplier advertising Gap MissingXNew module (suggested): Retail media and data services
C09Customer data analytics services for suppliers Gap MissingXNew module (suggested): Retail media and data services
C10Customer profiles, consent and privacy preferences Planned Present in catalogCCRM: Customers & Relationships
C11Customer segmentation, lifecycle and win-back Planned Present in catalogCCRM: Customers & Relationships
C12Referral and ambassador programs Partly in catalog Present partiallyELOYL: Loyalty & Rewards
C13Subscription orders and auto-replenishment Partly in catalog Present partiallyENew module (suggested): Subscriptions and recurring billing
C14Comp and host management (gaming and hospitality) Partly in catalog Present partiallyXNew module (suggested): Gaming floor and cage
C15Cross-brand shared loyalty (coalition) Gap MissingELOYL: Loyalty & Rewards
C16Charity round-up and cause donations at checkout Planned Present in catalogESALE: Sales & Checkout

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