Targeted offers and personalised coupons

Elements

The pieces this function usually contains in a large organisation:

• Offers by purchase history
• Digital coupon clipping and load to card
• Offer redemption tracking

Catalog items that already cover part of it

• Customer RFM segments ANL-0009
• Customer groups / tags CRM-0006
• Customer purchase history CRM-0007

What is not described

automated personalised offers.

Classification

Status

Present partially

Fit

Core candidate

Suggested module

LOYL: Loyalty & Rewards

Suggested attributes

Lite and Pro; priority Standard; always offline. Starting points only.

Cluster

Loyalty, membership and customer data

Public excerpts

domain analysis

Archetypes and companies

Supermarket and grocery chains; Retail pharmacy and drug stores; Big-box, warehouse club and mass merchants; Quick-service, coffee and franchised restaurants; Fuel retail, forecourts and convenience stores.

Example companies in these archetypes: Kroger, Albertsons, Publix, Ahold Delhaize USA, H-E-B, Whole Foods Market, CVS Health, Walgreens Boots Alliance, Rite Aid, Kroger pharmacies, Walmart, Costco. These come from general knowledge unless a source code is shown on the archetype page; it is not a statement that each company runs every element, and it implies no relationship.

Closest industry pages

• Grocery and supermarkets
• Pharmacies and drug stores
• General merchandise and big-box stores
• Quick-service and fast casual
• Cafes, coffee shops and bakeries
• Fuel and gasoline stations
• Convenience stores

Previous: Co-brand and private-label credit card. Next: Retail media and supplier advertising.

Status is a hand review against catalog names and descriptions and can be wrong. See the method.