Co-brand and private-label credit card

Elements

The pieces this function usually contains in a large organisation:

• Card application referral
• Card discount at checkout
• Card reward posting
• Prompt at tender

Catalog items that cover it

None found at repository commit 8e3792a.

Classification

Status

Missing

Fit

Specialist: integrate or leave out (a specialist system usually owns this)

Suggested module

New module (suggested): Consumer credit and financing

Suggested attributes

Pro; priority Optional; always offline. Starting points only.

Cluster

Loyalty, membership and customer data

Public excerpts

S07, S22

Archetypes and companies

Big-box, warehouse club and mass merchants; Airlines and travel; Lodging, management and franchising; Home improvement and building-supply retail; Apparel, department and specialty retail.

Example companies in these archetypes: Walmart, Costco, Target, Sam's Club, BJ's Wholesale Club, Meijer, Delta, United, American Airlines, Southwest, travel agencies, Marriott. These come from general knowledge unless a source code is shown on the archetype page; it is not a statement that each company runs every element, and it implies no relationship.

Closest industry pages

• General merchandise and big-box stores
• Grocery and supermarkets
• Airlines and aviation
• Travel agencies and tour operators
• Passenger transport, taxi and ride services
• Hotels, hostels and lodging
• Home improvement and hardware stores
• Furniture and home furnishings
• Apparel and footwear retail
• Specialty retail (books, toys, sporting goods, jewelry, pets, crafts)

Previous: Household accounts and linked cards. Next: Targeted offers and personalised coupons.

Status is a hand review against catalog names and descriptions and can be wrong. See the method.