Referral and ambassador programs

Elements

The pieces this function usually contains in a large organisation:

• Referral code per customer
• Reward on first purchase
• Fraud checks

Catalog items that already cover part of it

• Referral coupon DISC-0034

What is not described

ambassador tiers.

Classification

Status

Present partially

Fit

Element candidate

Suggested module

LOYL: Loyalty & Rewards

Suggested attributes

Pro; priority Optional; always offline. Starting points only.

Cluster

Loyalty, membership and customer data

Public excerpts

domain analysis

Archetypes and companies

Quick-service, coffee and franchised restaurants; Apparel, department and specialty retail; Telecom, cable and device retail; Banks and credit unions; Online marketplaces and subscription commerce.

Example companies in these archetypes: McDonald's, Starbucks, Yum Brands, Chipotle, Domino's, Restaurant Brands, TJX, Gap, Nike, Macy's, Ross Stores, Nordstrom. These come from general knowledge unless a source code is shown on the archetype page; it is not a statement that each company runs every element, and it implies no relationship.

Closest industry pages

• Quick-service and fast casual
• Cafes, coffee shops and bakeries
• Apparel and footwear retail
• Specialty retail (books, toys, sporting goods, jewelry, pets, crafts)
• Travel retail and duty-free
• Telecommunications and mobile retail
• Banking, credit unions and cooperative banks
• Payments, remittance and money services
• Securities, asset management and diversified financials
• Savings groups, cooperatives and microfinance

Previous: Customer segmentation, lifecycle and win-back. Next: Subscription orders and auto-replenishment.

Status is a hand review against catalog names and descriptions and can be wrong. See the method.