Cluster C · C11
Customer segmentation, lifecycle and win-back
Already described in the planned catalog (not built). Typical of: Apparel, department and specialty retail; Quick-service, coffee and franchised restaurants; Lodging, management and franchising and others.
Planned
Elements
The pieces this function usually contains in a large organisation:
- Segments by recency, frequency, spend
- Lapsed-customer lists
- Birthday and anniversary offers
Catalog items that already cover part of it
- Customer birthday & anniversaries CRM-0014
- Customer visit frequency CRM-0021
- Customer groups / tags CRM-0006
- Customer RFM segments ANL-0009
Classification
- Status
- Present in catalog
- Fit
- Core candidate
- Suggested module
- CRM: Customers & Relationships
- Suggested attributes
- Lite and Pro; priority Standard; always offline. Starting points only.
- Cluster
- Loyalty, membership and customer data
- Public excerpts
- domain analysis
Archetypes and companies
Apparel, department and specialty retail; Quick-service, coffee and franchised restaurants; Lodging, management and franchising; Casinos, gaming and integrated resorts; Retail pharmacy and drug stores.
Example companies in these archetypes: TJX, Gap, Nike, Macy's, Ross Stores, Nordstrom, Ulta Beauty, Dick's Sporting Goods, McDonald's, Starbucks, Yum Brands, Chipotle. These come from general knowledge unless a source code is shown on the archetype page; it is not a statement that each company runs every element, and it implies no relationship.
Closest industry pages
- Apparel and footwear retail
- Specialty retail (books, toys, sporting goods, jewelry, pets, crafts)
- Travel retail and duty-free
- Quick-service and fast casual
- Cafes, coffee shops and bakeries
- Hotels, hostels and lodging
- Casinos, gaming and resorts
- Pharmacies and drug stores
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Status is a hand review against catalog names and descriptions and can be wrong. See the method.