Cluster C · C10
Customer profiles, consent and privacy preferences
Already described in the planned catalog (not built). Typical of: Big-box, warehouse club and mass merchants; Supermarket and grocery chains; Apparel, department and specialty retail and others.
Planned
Elements
The pieces this function usually contains in a large organisation:
- Consent per channel
- Right to access/delete data
- Marketing opt-in log
Catalog items that already cover part of it
- Customer marketing preferences CRM-0018
- Customer data export (ARCO rights) CRM-0019
- Loyalty privacy consent LOYL-0016
- Ley 29733 consent capture PE-0092
- ARCO request handling offline LEGAL-0030
- Personal data inventory per element LEGAL-0034
Classification
- Status
- Present in catalog
- Fit
- Core candidate
- Suggested module
- CRM: Customers & Relationships
- Suggested attributes
- Lite and Pro; priority Standard; always offline. Starting points only.
- Cluster
- Loyalty, membership and customer data
- Public excerpts
- domain analysis
Archetypes and companies
Big-box, warehouse club and mass merchants; Supermarket and grocery chains; Apparel, department and specialty retail; Lodging, management and franchising; Banks and credit unions; Telecom, cable and device retail.
Example companies in these archetypes: Walmart, Costco, Target, Sam's Club, BJ's Wholesale Club, Meijer, Kroger, Albertsons, Publix, Ahold Delhaize USA, H-E-B, Whole Foods Market. These come from general knowledge unless a source code is shown on the archetype page; it is not a statement that each company runs every element, and it implies no relationship.
Closest industry pages
- General merchandise and big-box stores
- Grocery and supermarkets
- Apparel and footwear retail
- Specialty retail (books, toys, sporting goods, jewelry, pets, crafts)
- Travel retail and duty-free
- Hotels, hostels and lodging
- Banking, credit unions and cooperative banks
- Payments, remittance and money services
- Securities, asset management and diversified financials
- Savings groups, cooperatives and microfinance
Previous: Customer data analytics services for suppliers. Next: Customer segmentation, lifecycle and win-back.
Status is a hand review against catalog names and descriptions and can be wrong. See the method.