Cluster T · T04
Customer lifetime value and cohort analysis
Already described in the planned catalog (not built). Typical of: Apparel, department and specialty retail; Quick-service, coffee and franchised restaurants; Membership and subscription businesses and others.
Planned
Elements
The pieces this function usually contains in a large organisation:
- Cohorts by first purchase
- Retention curves
- Spend per cohort
Catalog items that already cover part of it
- Customer lifetime value CRM-0022
- Customer purchase history CRM-0007
Classification
- Status
- Present in catalog
- Fit
- Element candidate
- Suggested module
- RPT: Reports & Analytics
- Suggested attributes
- Pro; priority Optional; always offline. Starting points only.
- Cluster
- Analytics, planning and sustainability
- Public excerpts
- domain analysis
Archetypes and companies
Apparel, department and specialty retail; Quick-service, coffee and franchised restaurants; Membership and subscription businesses; Lodging, management and franchising.
Example companies in these archetypes: TJX, Gap, Nike, Macy's, Ross Stores, Nordstrom, Ulta Beauty, Dick's Sporting Goods, McDonald's, Starbucks, Yum Brands, Chipotle. These come from general knowledge unless a source code is shown on the archetype page; it is not a statement that each company runs every element, and it implies no relationship.
Closest industry pages
- Apparel and footwear retail
- Specialty retail (books, toys, sporting goods, jewelry, pets, crafts)
- Travel retail and duty-free
- Quick-service and fast casual
- Cafes, coffee shops and bakeries
- Fitness, sports clubs and recreation
- Salons, spas and personal care services
- Vending, kiosks and unattended retail
- Hotels, hostels and lodging
Previous: Assortment, price and promotion optimisation. Next: Store benchmarking and scorecards.
Status is a hand review against catalog names and descriptions and can be wrong. See the method.