Assortment, price and promotion optimisation

Elements

The pieces this function usually contains in a large organisation:

• Elasticity inputs
• Promotion lift reports
• Assortment rationalisation

Catalog items that already cover part of it

• Promotion reports DISC-0026
• Price suggestion based on margin goals ANL-0005

What is not described

elasticity and lift modelling.

Classification

Status

Present partially

Fit

Specialist: integrate or leave out (a specialist system usually owns this)

Suggested module

ANL: Smart Assistance & Local Analytics

Suggested attributes

Pro; priority Optional; optional online action. Starting points only.

Cluster

Analytics, planning and sustainability

Public excerpts

domain analysis

Archetypes and companies

Big-box, warehouse club and mass merchants; Supermarket and grocery chains; Apparel, department and specialty retail.

Example companies in these archetypes: Walmart, Costco, Target, Sam's Club, BJ's Wholesale Club, Meijer, Kroger, Albertsons, Publix, Ahold Delhaize USA, H-E-B, Whole Foods Market. These come from general knowledge unless a source code is shown on the archetype page; it is not a statement that each company runs every element, and it implies no relationship.

Closest industry pages

• General merchandise and big-box stores
• Grocery and supermarkets
• Apparel and footwear retail
• Specialty retail (books, toys, sporting goods, jewelry, pets, crafts)
• Travel retail and duty-free

Previous: Demand forecasting and replenishment science. Next: Customer lifetime value and cohort analysis.

Status is a hand review against catalog names and descriptions and can be wrong. See the method.