Legacy Fortune 500 review
Company archetypes
Each archetype groups companies that run similar functions. Naming a company shows where an idea was observed; it is not a comparison or a claim about the company.
| Archetype | Example companies | Functions | Missing |
|---|---|---|---|
| BBX. Big-box, warehouse club and mass merchants | Walmart, Costco, Target, Sam's Club, BJ's Wholesale Club | 150 | 24 |
| GRO. Supermarket and grocery chains | Kroger, Albertsons, Publix, Ahold Delhaize USA, H-E-B | 115 | 15 |
| SMB. Small-box discount and dollar stores | Dollar General, Dollar Tree, Five Below | 23 | 6 |
| HOME. Home improvement and building-supply retail | Home Depot, Lowe's, Menards, SRS Distribution | 60 | 7 |
| SPEC. Apparel, department and specialty retail | TJX, Gap, Nike, Macy's, Ross Stores | 79 | 9 |
| ELEC. Consumer electronics and services retail | Best Buy, Apple retail, GameStop | 43 | 6 |
| PHARM. Retail pharmacy and drug stores | CVS Health, Walgreens Boots Alliance, Rite Aid, Kroger pharmacies | 35 | 8 |
| QSR. Quick-service, coffee and franchised restaurants | McDonald's, Starbucks, Yum Brands, Chipotle, Domino's | 80 | 5 |
| FSR. Casual and full-service dining | Darden, Brinker, Cheesecake Factory, Texas Roadhouse, Bloomin' Brands | 41 | 3 |
| HOTEL. Lodging, management and franchising | Marriott, Hilton, Hyatt, Wyndham | 52 | 10 |
| CASINO. Casinos, gaming and integrated resorts | MGM Resorts, Caesars, Las Vegas Sands, Wynn | 32 | 5 |
| EVENT. Live events, ticketing, cinemas and attractions | Live Nation / Ticketmaster, AMC, Cinemark, Disney parks, Six Flags | 22 | 7 |
| FUEL. Fuel retail, forecourts and convenience stores | ExxonMobil, Chevron, Shell, Casey's, Circle K (Couche-Tard) | 53 | 14 |
| AUTO. Auto dealers, parts retail and service | Ford and GM dealer networks, AutoNation, Penske Automotive, CarMax, AutoZone | 39 | 9 |
| DIST. Foodservice and broadline wholesale distribution | Sysco, US Foods, Performance Food Group, McLane, Core-Mark | 52 | 7 |
| HCDIST. Healthcare and pharmaceutical distribution | McKesson, Cardinal Health, Cencora (AmerisourceBergen), Owens & Minor | 25 | 4 |
| PARCEL. Parcel, freight and shipping-store networks | UPS, FedEx, XPO, Ryder | 27 | 9 |
| EQUIP. Equipment makers with dealer networks | Deere, Caterpillar, Cummins, Paccar | 25 | 6 |
| GOV. Aerospace, defense and government contractors | Boeing, Lockheed Martin, RTX, General Dynamics, Northrop Grumman | 26 | 6 |
| BANK. Banks and credit unions | JPMorgan Chase, Bank of America, Wells Fargo, Citigroup, U.S. Bancorp | 32 | 10 |
| INS. Insurers | State Farm, Allstate, Progressive, MetLife, Prudential | 6 | 3 |
| TEL. Telecom, cable and device retail | AT&T, Verizon, T-Mobile, Comcast | 24 | 5 |
| UTIL. Utilities and energy suppliers | Duke Energy, Southern Company, Exelon, NextEra, PG&E | 20 | 7 |
| HOSP. Health systems and hospitals | HCA Healthcare, CommonSpirit, Kaiser Permanente, Tenet, Community Health Systems | 38 | 12 |
| PUB. Universities, government and nonprofits | State and public universities, municipal and state governments, national nonprofits and faith organisations | 31 | 7 |
| AIR. Airlines and travel | Delta, United, American Airlines, Southwest, travel agencies | 16 | 4 |
| RENT. Vehicle, equipment and property rental and leasing | Hertz, Avis Budget, United Rentals, Ryder, Penske Truck Leasing | 14 | 4 |
| STAFF. Staffing, facilities and outsourcing | ManpowerGroup, Robert Half, Kelly, Aramark, Compass Group | 35 | 8 |
| ECOM. Online marketplaces and subscription commerce | Amazon, Wayfair, Chewy, eBay | 25 | 7 |
| CPG. Consumer-goods makers and bottlers | Procter & Gamble, PepsiCo, Coca-Cola bottlers, Kraft Heinz, Anheuser-Busch | 25 | 4 |
| MFG. Industrial and technology manufacturers | GE, 3M, Honeywell, Intel, Dell | 12 | 3 |
| AGRI. Agribusiness and food processing | ADM, Tyson Foods, Bunge, Cargill, Land O'Lakes | 7 | 1 |
| CONSTR. Construction, engineering and homebuilders | Fluor, Jacobs, AECOM, Lennar, D.R. Horton | 24 | 4 |
| REAL. Real estate and property management | Simon Property, Prologis, CBRE, Equity Residential | 10 | 6 |
| MEDIA. Media, software and technology services | Disney, Comcast, Microsoft, Oracle, Alphabet | 4 | 1 |
| MEMB. Membership and subscription businesses | Costco, Sam's Club, Walmart+, Amazon Prime, Planet Fitness | 13 | 6 |