Customer mobile app for ordering and loyalty

Elements

The pieces this function usually contains in a large organisation:

• Customer-side menu or catalog
• Order and pay
• Loyalty balance
• Push messages

Catalog items that already cover part of it

• Local pickup scheduling ECOM-0008
• Order ahead (scheduled) DLV-0016

What is not described

a customer-side ordering and loyalty app.

Classification

Status

Present partially

Fit

Element candidate

Suggested module

ECOM: Online Store Hooks (optional, local-first)

Suggested attributes

Pro; priority Optional; always offline. Starting points only.

Cluster

Second-pass additions: assisted selling, counters and miscellaneous

Public excerpts

S05, S06, S13

Archetypes and companies

Quick-service, coffee and franchised restaurants; Supermarket and grocery chains; Big-box, warehouse club and mass merchants; Apparel, department and specialty retail; Fuel retail, forecourts and convenience stores.

Example companies in these archetypes: McDonald's, Starbucks, Yum Brands, Chipotle, Domino's, Restaurant Brands, Kroger, Albertsons, Publix, Ahold Delhaize USA, H-E-B, Whole Foods Market. These come from general knowledge unless a source code is shown on the archetype page; it is not a statement that each company runs every element, and it implies no relationship.

Closest industry pages

• Quick-service and fast casual
• Cafes, coffee shops and bakeries
• Grocery and supermarkets
• General merchandise and big-box stores
• Apparel and footwear retail
• Specialty retail (books, toys, sporting goods, jewelry, pets, crafts)
• Travel retail and duty-free
• Fuel and gasoline stations
• Convenience stores

Previous: Kits, bundles and assemble-to-order.

Status is a hand review against catalog names and descriptions and can be wrong. See the method.