Wallet passes for loyalty cards, tickets and gift cards

Elements

The pieces this function usually contains in a large organisation:

• Add-to-wallet pass
• Barcode or NFC presentment
• Pass updates

Catalog items that already cover part of it

• NFC reader (loyalty cards) HW-0056
• Gift card with QR code GIFT-0007

What is not described

wallet passes.

Classification

Status

Present partially

Fit

Element candidate

Suggested module

LOYL: Loyalty & Rewards

Suggested attributes

Pro; priority Optional; optional online action. Starting points only.

Cluster

Second-pass additions: assisted selling, counters and miscellaneous

Public excerpts

domain analysis

Archetypes and companies

Live events, ticketing, cinemas and attractions; Quick-service, coffee and franchised restaurants; Big-box, warehouse club and mass merchants; Airlines and travel.

Example companies in these archetypes: Live Nation / Ticketmaster, AMC, Cinemark, Disney parks, Six Flags, McDonald's, Starbucks, Yum Brands, Chipotle, Domino's, Restaurant Brands, Walmart. These come from general knowledge unless a source code is shown on the archetype page; it is not a statement that each company runs every element, and it implies no relationship.

Closest industry pages

• Events, ticketing and venues
• Attractions, cinemas and amusement parks
• Quick-service and fast casual
• Cafes, coffee shops and bakeries
• General merchandise and big-box stores
• Grocery and supermarkets
• Airlines and aviation
• Travel agencies and tour operators
• Passenger transport, taxi and ride services

Previous: Customer self-service account portal. Next: Digital signage and menu boards.

Status is a hand review against catalog names and descriptions and can be wrong. See the method.